Visual Identity
The Friends of the Park were formed as part of the lottery funded restoration of several local parks. They are the voice of the local people within the parks.
Friends of the Park are the focus for volunteering activity and keeping the park environment as one that promotes happiness and contentment. The group provides an important community network, encouraging people to socialise and engage in the benefits the parks bring, both physically and mentally.
The visual identity focuses on the core values of the "Friends" group to ensure the parks remain a place of tranquil contentment for everyone in the community to use and enjoy.
The main icon is a key visual element of the identity and is developed from a park tree with the branches forming a contented face enjoying the physical and mental benefits of the parks. Designed to be clean, versatile, and it encompasses all of the brands values.
The typography has been carefully developed to convey friendship, happiness and community, reinforcing the brand message at every touch point.
