Summertime Climbing Club
Summertime Climbing Club needed a visual identity that captures the spirit of mountain climbing and community. The brand needed to feel adventurous yet trustworthy, with a strong sense of belonging for its members. The identity also had to work on merchandise like patches, hats, and water bottles, as well as digital platforms.
The club has a strong personality that it's more than a sport, it’s a lifestyle built around pushing limits, celebrating nature, and growing together. We defined three personality keywords:
Adventurous – Inspiring members to take on new heights.
Resilient – Standing strong in the face of challenge.
Inclusive – A community that welcomes all skill levels.
The identity needed to instantly say “We’re a committed, adventurous community that thrives on challenge and the outdoors. We value personal growth, teamwork, and the reward of reaching new heights.”
The final logo was designed as a circular emblem to make it ideal for patches, stickers, and club gear.
Stylised mountain peaks also simulating a rising heartbeat in a bold, minimalist form to make it instantly recognisable from a distance. Embodying the adventurous and challenge seeking spirit of the club.
The colours state energy, determination, and warmth, evoking sunrise climbs. Whilst the dark grey/blue grounds the adventurous orange with strength, stability and endurance.
To aid in the durability and clarity of the logo the typography is in an all-caps sans-serif that curves around the badge for a classic club aesthetic. Easily readable and recognisable.
The clubs message was also created “We Climb So We Can Rise” — a dual message of physical and personal growth, speaking to the whole aspect of the clubs personality.
The final identity delivers timeless recognition, working both as a physical badge and a digital icon. Provides emotional connection, combining the thrill of climbing with the idea of self-betterment. And, is versatile as it stands out on gear, apparel, and digital materials alike.
The Summertime Climbing Club identity reflects the grit, camaraderie, and joy of the climbing lifestyle. It’s a visual rallying point for members and something they can wear proudly as they tackle both literal and metaphorical summits.
